Who is craig?Craig Wasilchak is the founder and CEO of Crushing B2B Digital Strategies. After graduating from Baylor University, he spent over 25 years in B2B Sales as the CEO of many companies. During this time, Craig built and sold several multi-million dollar businesses. Most of his business success is due to his marketing and professional networking skills. Connect with Craig on LinkedIn.
Now, Craig’s goal is to teach other business owners how to grow and run profitable businesses. It would be hard to find a person with more experience than Craig in search engine marketing due to his being on Google since day one. In that time, Craig has done work with major companies like Airbus Helicopter, Xerox, Epson, and hundreds of others. Craig has also done work with governmental agencies like the City of Arlington in Texas and the Dallas Fort Worth (DFW) Airport. Most of Craig’s time is now spent sharing his business strategies with C-level executives so they can grow their businesses too. Teaching business owners with over a million dollars a year in sales how to grow is Craig’s passion. Craig became the Top 10 LinkedIn Creator by openly sharing his entrepreneurial experiences that lead to higher than average net income. He gained LinkedIn Influencer status by exhaustive application of posting and testing social media algorithms for “proof of concept”. He was implementing the Lean Six Sigma DMAIC Approach to Social Media.
In 2018, Craig also became lead contributor and editor on the Service Professionals Network (SPN). Thousands of people put SPN in their names on LinkedIn and other social media platforms to match Craig. He is also an active member of the Entrepreneur Organization as he is the owner of a business earning over 1 million in sales.
LEAN SIX SIGMA DMAIC APPROACH APPLIED TO SOCIAL MEDIA
- Define your current lead generation process
- Measure your current performance
- Analyze your issues and root causes on performance analytics
- Improve and implement your new actions – proof of concept
- Control and monitor your trends. Focus on maintaining performance