we can help you create more b2b sales online

Most of today’s buyers do online research on what they want before they buy. This requires customer trust-building an important step in the modern buyer-seller process. Today’s buyers demand sellers who can explain how to solve their business problems.

We teach you a process-oriented solution to turn sales conversations into profit.

Our goal is to help identify your business avatar. Then, we refine your sales & marketing strategy by creating systems that work. We have 10+ years of experience in B2B Social Selling & Social Media Marketing. We can show your buyers that you’re able to provide a credible and valuable solution.

b2b lead generation process

14-step crushingb2b digital strategy system

The system we developed is proven to help you establish a strong B2B brand on LinkedIn plus other relevant social media platforms. The impact of our 14-Step Digital Strategy System will help you close more prospects.

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cb2b fastrack system infographic

6-step cb2b fastrack group training

Built on the DMAIC process, our 90-day Group Coaching FasTrack System helps business leaders have a more strategic B2B sales process for growing their businesses and achieve more B2B success.

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The modern B2B buyer has become better at buying faster than the seller has become at selling.


of B2B buyers view multiple pieces of content from the vendor they ultimately select.

Source: DemandGenReport


of B2B buyers conduct research in social channels for products and services.

Source: HubSpot


of salespeople making quota has dropped from 63% to 53% over a 5-year period.

Source: CSO Insights

Increase your lead generation and b2b sales

Today’s buyers have changed. They are now more independent in the first phases of their buyer journeys. Modern B2B buyers are actively researching on the web and on social media platforms, such as LinkedIn, to find solutions to their business problems. Which is why building a great brand presence & credible reputation is of utmost importance for businesses today. The world has gone digital-first – business owners and entrepreneurs should adapt accordingly. One way to start leveraging digital platforms is by learning the best practices in social selling, digital marketing, and LinkedIn marketing.

Click on the topics to learn more about them

social selling pillar page cover, girl live video

Social Selling is a sales strategy that involves the use of social platforms for prospecting and building relationships with ideal buyers. Using the best practices of social selling, companies are able to find and engage with many of their business avatars. Thereafter, these prospects turn into high-quality leads, who eventually convert into successful sales.

digital marketing for business, computer

Digital Marketing makes use of online platforms to raise brand awareness and build a great brand reputation. Digital marketing can help attract the right buyers to your company’s website or social platforms. When it comes to social sales, digital marketing assets and/or campaigns are your bait. Social selling then comes afterward to catch the fish.

cover photo for linkedin marketing pillar page, woman in the computer

LinkedIn is the best social media platform for acquiring B2B leads. With over 690+ million users, it’s the biggest social networking site for professionals. Which is why there is a whole field of LinkedIn Marketing. Learning the best ways on how to become successful in LinkedIn Marketing is paralleled to your success in social selling. They go hand-in-hand.

man behind microphone doing a podcast
Connect With Craig On LinkedIn

Who is cb2b implementer craig wasilchak?

Craig Wasilchak is the founder and CEO of Crushing B2B Digital Strategies. He is an active member of the Entrepreneur Organization. He owns a business that earns over $1M in annual sales. Craig graduated with a degree in Entrepreneurship and Marketing from Baylor University. He then spent over 25 years as the President/CEO of 10+ entrepreneurial B2B Sales businesses. During this time, Craig built and sold multi-million dollar businesses. Most of his success is due to his focus on implementing systems about social selling and marketing. Additionally, his professional networking skills helped him get to where he is today.

Craig became a Top 10 LinkedIn Creator by sharing his experiences on reaching higher than average net income. He achieved the LinkedIn Influencer status by exhaustive application of testing social media algorithms for “proof of concept”. He was implementing the Lean Six Sigma DMAIC Approach to Social Media, which brought him much success today.

Craig is a huge fan of Traction: Get a Grip on Your Business by Gino Wickman and Scaling Up: How a Few Companies Make It… and Why the Rest Don’t by Verne Harnish. He puts into practice the lessons he learned from these books.

Now, Craig’s goal is to teach other business owners how to grow and run profitable businesses to fulfill his passion for coaching CEOs and executives on how to scale their businesses. He firmly believes that utilizing B2B branding and lead generation on social media platforms is essential to this process. Therefore, Craig teaches you how and why you must adapt to the new ways of B2B Social Media to own your marketplace. It’s hard to find a person with more experience than Craig at building lead generation systems.