LinkedIn is the world’s largest professional networking social media platform. Yet, it’s the platform that most professionals are struggling to stand out on.
Most professionals are still under the impression that LinkedIn is used for job hunting. Therefore, they build their LinkedIn profiles as resumes – showcasing only their work experiences and why they make the perfect candidate to recruit.
However, recent years have proved that there’s more to LinkedIn than recruitment. According to a research done by Forrester, 68% of B2B buyers say that they prefer to do independent research online than learn directly from a salesperson.
Putting the right words on your LinkedIn profile can help you get found by your target buyers. Plus, you should set up your profile as a resource for them. It should show how you can help address the pain points of your business avatars. Ultimately, it should display your credibility, thought-leadership, and value to instigate a connection request or better, a digital sales conversation.
CB2B offers LinkedIn Profile Makeovers for individuals and teams of 15+.