Monthly Archives: July 2020

salespeople talking about how to become a successful social seller on LinkedIn

Top 6 Successful LinkedIn Activities B2B Companies & Social Sellers Do on the LinkedIn B2B Platform to Generate Sales

It frustrates me that a lot of B2B executives, sales reps, and business owners are not maximizing LinkedIn for bringing in more leads down their pipeline. This is probably because they simply don’t know how to do it!  Still, on the other side of the LinkedIn universe, some businesses are utilizing social selling strategies and do very well on the B2B platform. They are converting […]

girl confused about social selling and social media marketing

Is B2B Social Selling the Same as Social Media Marketing? A Quick Guide to Knowing the Difference Between the Two Strategies

B2B social selling is a relatively new term in the sales and marketing landscape. Several companies are already adopting this new tactic, however, not all end up successful. One thing that hinders a company’s success to implementing a social selling strategy is due to the misunderstanding–or lack thereof–of what B2B social selling really is. B2B […]