Learn how to maximize LinkedIn’s potential for strengthening your B2B brand, increasing your B2B lead generation, and establishing your industry thought-leadership with CB2B digital sales training & coaching programs.
Some sales experts will tell you that doing sales is all about the chase. The thrill and hustle of the hunt. They’ll also tell you that you need to constantly chase prospects, quotas and the next deal. Additionally, you have to stay ahead of your competition.
While they’re not wrong, they’re also not entirely right either. Business owners should always focus on the numbers. Are you generating profit? Is the pipeline enough to meet the revenue goal? Your salespeople do have to focus on the hustle and quotes all the time. However, you and everyone in your company need to focus on credibility and relationship-building more than anything else.
75% of B2B buyers have used social media including LinkedIn to research vendors.
In today’s digital world, it’s even more important to be mindful of your reputation due to how quickly news spreads. It’s so important to focus on how your brand yourself and how your treat people online. The content you share matters greatly as well, as it will help build trust among your buyers.
B2B social media marketing is all about putting out the right face and content to make a strong first impression. Which is why it is crucial that your social profiles display the right information and are consistent in doing so. Equally important is the content you share as it could increase your industry thought-leadership. Plus, as mentioned above, content is the asset that will build trust with your prospects.
Moreover, when it comes to digital B2B sales, social selling sales skills are more important than digital ones. Being social is key because you need to make connections to further build your brand and reputation. You can’t stay on prospects’ top-of-minds if they don’t know how incredible you are.
Our CB2B implementers will teach you everything you need to know about social media marketing and social selling. We’ll help you build your social networks, so you can start to engage in more digital sales conversations, generate more leads, and close more sales. We can help you leverage selling with LinkedIn, selling through video storytelling, and selling on other social media platforms.
The 14 Step Crushing B2B Digital Strategy System will help so you and your team can be digital sales experts.
Today’s business buyers are increasingly self-directed: 60% prefer not to interact with a sales rep as the primary source of information; 68% prefer to research on their own, online; and 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content.
LinkedIn is the best social media site for B2B sales. It has over 690 million professionals using the platform, with 63+ million of these professionals are decision-makers, while 90+ million are senior-level influencers.
It’s hard to stand out with the fierce amount of competition on there. Our Selling with LinkedIn training program is here so you can start getting the ROI you want from LinkedIn. We have programs for individual business owners as well as larger sales teams. Take action today so you can make more sales tomorrow.
Selling With LinkedIn
Sales Navigator is a LinkedIn tool that provides a lot of value due to how it taps into all user data. It’s a tool that can help you find the right prospects in your network so you can directly target them. If you want to know more information about your business avatars to successfully build relationships, then you should be using LinkedIn Sales Navigator.
However, many business owners and salespeople alike don’t know how to properly use Sales Navigator. Moreover, maximize the tool for prospecting. Our Selling with LinkedIn Sales Navigator training program will teach you how to take advantage of the gold mine that is in Sales Navigator.
Selling with LinkedIn Sales Navigator
A lot of people really don’t like to be on camera any more than they like public speaking. However, LinkedIn Videos are crucial to making personal connections with your network. Using video as a means to keep your audience engaged is growing exponentially. Moreover, LinkedIn Native Videos give you more visibility on the platform compared to other types of content.
There is no need to be a top actor or director to make a great LinkedIn video. You just have to know your voice and be authentic with the stories you tell. Our team of implementors can teach you the skills and techniques in our Selling with Video training program. Our training will successfully enable you to become dynamic and persuasive in your videos.
Selling with videoFind out if you’re using LinkedIn properly to maximize your reach, visibility, and business activities. Take our 20-question quiz to see which areas you need to improve.
After completing the quiz, you’ll receive a FREE ungated workbook so you can instantly start your journey to making the most out of LinkedIn!
Take the free linkedin b2b quiz
