How I Learned The DMAIC Approach

DMAIC is an acronym for Define, Measure, Analyze, Improve, and Control. 

I grew up on a horse farm, so there was always a lot of work to do. The farm had over 50 horses, so I had to spend a lot of time feeding and attending to them. I also had to spend a lot of time mowing grass and cleaning up after the horses too. As a kid, I was always looking for ways to make the work easier while producing better results. At first, I did it because I didn’t want to work so hard.

After a while, I wanted to raise side money for myself, so I went about opening a lemonade stand at the end of the driveway. I couldn’t open the lemonade stand until I had all of my farm work done. This gave me a lot of motivation at a young age. It also gave me a lot of reason to think about how to improve the processes.

As I grew, there were more chores like fencing building, working on tractors, and taking care of the cows. I also couldn’t survive on the money from the lemonade stand money that I was making for too long. It was tough, especially as a kid.

The need to do better always had me thinking about the processes that it took to accomplish my chores. There was always room for improving the tasks at hand. I find that is still true in the businesses I am running today.

The college years

In college, at Baylor University, I, like many others, was a very distracted young man. Getting through school just was not easy.  My entrepreneurial mind never stops. In my sophomore year, I began a T-shirt printing company called J.C. Printing. It became the 3rd largest garment printing company in Waco Texas.  My Junior year, I started another company called “Care Packages from Home.” It grew very fast.  In my senior year, I and a classmate and started a company called “The Student Coupon Book”.  Overall, I did pretty well with the businesses.

After, college, I decided to merge my business and sell it. The business sold it for a price in the low six figures.

My entrepreneurial journey to becoming a DMAIC expert

After college, I thought getting a corporate job would make my family proud. It didn’t take more than a couple of years for me to learn that I’m an entrepreneur to the core. I quit my corporate job working for Pitney Bowes so I could open Alternative Mailing & Shipping Systems in 1992. The DBA that I chose at the time was Alternative Business Automation Solutions (ABAS). Running ABAS, like any business, came with a lot of challenges especially when it came to building a team and standing out over the competition.

It took a while, but ABAS became one of DFW’s largest and most respected firms. Our business specialty was helping to improve workflow automation in the office and warehouse environment. The equipment ABAS provides helps to streamline a business, so a company can reduce its overhead. My role with the company, as President CEO, was to create solutions through automation equipment and software that helped businesses trim cost on everything from labor to mailing packages. 

ABAS grew so big and reputable that we began handling all sorts of business affairs that we were soon doing work for The City of Arlington, Brinker International (Chili’s Restaurant Group), DFW Airport and many other top companies in and around the Dallas-Fort Worth area. I take a lot of pride in the history of ABAS. I also take pride in selling it for a profit, so someone else can utilize the systems I implemented and keep the success going.

Entrepreneur’s Organization led to studying DMAIC

In January of 2012, my father suddenly passed away. My mother and I were left to run his property management and real estate company. I had a lot on my plate with ABAS as it was, so I began looking for ways to run both companies. A friend of mine had a business coach, the late Ruben Estrada, that he couldn’t stop raving about. It only took a few meetings with Ruben to know he was someone that I could trust. I also knew that he knew his stuff and was making himself available to coach me.

Define, Measure, Analyze, Improve, and Control

Ruben got me thinking about a lot of things revolving about the DMAIC approach. However, it was joining the Entrepreneur’s Organization (EO) in 2013 that really made the picture clear for me. EO obviously has a lot of successful multi-millionaires in the group and it’s here that I learned all about DMAIC. The coaching that I got from Ruben, Speakers, and members of EO shapes my life still to this day. 

Learning from successful people is how I was able to refine my approach in both ABAS as well as the property management company. It’s also helped me in a lot of ways within my personal life as well.  Now, it’s my turn to teach other entrepreneurs and corporations on how to refine their thought processes and approach to business. 

Now, I help others define their business goals as well as things within their business that they can improve. I do this by measuring and analyzing different areas of their business, so we can improve things together as a team. Teaching people to take charge of their business and implement well-thought-out systems allows them to become more profitable.  

Besides focusing on digital strategies there is more to it. The corporate culture and core values drive true happy customers and businesses. It brings me so much joy to see how a business can totally transform into a great place to work while making a good profit and totally satisfying their customer base.

My goals with Crushing B2B Digital Strategies

I sold ABAS recently for a lot more than the old printing business so I can focus on helping other business owners grow. At this point in my life, my goals with Crushing B2B Digital Strategies revolve around helping other entrepreneurs implement positive changes in their business. Most business owners do a poor job of planning their exit strategy so I’m taking it on myself to help people run a profitable business with the idea of passing it on or selling it for top dollar. 

Learn and implement the 14 Step Crushing B2B Digital Strategy System so you can prosper without the social media growing pains. Contact me directly or schedule an appointment to have a chat about your business goals. I’m always glad to build a win-win relationship with fellow entrepreneurs, so call anytime.