Relationship building leads to buyers

The modern buyer has more tools than ever before to conduct pre-shopping research and comparisons. Data shows that the typical buyer consumes 7 to 10 pieces of content before making their choice.  Therefore, trying to sell or market to the modern buyer using yesterday’s tactics will make success hard to find. Sellers that use great social media content, consumer reviews, and search engine marketing, are more likely to succeed. Consumers want to see high-quality photos and videos of products or services being done so they know what to expect.

The modern buyer doesn’t want to be sold anything. They want to know that they made the best buying decision and got a good deal. Knowing that you got a good deal while also helping a friend feels like a win-win with most people. Therefore, the sellers that also learn how to create relationships with their business avatars are most likely to succeed.

Social media networking sites like LinkedIn make professional relationship-building and social selling a lot easier. That is why 80% of B2B lead generation is happening on LinkedIn.

What does social selling mean?

Social selling is the art of using social media to develop a relationship with buyers so you’re the first person or brand they think of when they’re ready to buy. Using social media to find, connect with, understand, and nurture sales prospects can lead to serious longterm results.

The term “Social Selling” is becoming more popular all the time because so many people are finding success with social media marketing.

If you’re on social media and you’re offering a product or service then you are already doing some social selling.  However, it’s also important to understand that bombarding your social media connections with unsolicited offers is not social selling. That is SPAM. Don’t do that.

Social selling is not just gaining access to new contacts and liking everything they post. It’s about building a real relationship with people and listening for the right moment to offer your products or services. If you’re building the right relationships in the right ways then sales opportunities tend to find you. The main goal of social media marketing is to make your prospects’ lives easier rather than becoming another irritant to unfollow.

Our role is to help refine your approach so you get more results out of your efforts. We teach sales teams how to create relationships and create real opportunities to generate sales leads.

Crushing B2B teaching sales techniques on LinkedIn

Our CEO, Craig Wasilchak, was able to grow his previous business and sell it due to his success with digital marketing. Craig is a proud member of the Entrepreneurs’ Organization (EO) in Fort Worth. So many other EO members were asking about Craig’s online marketing success that he created the 14-step Crushing B2B Digital Strategy System. This strategy system is also FREE to use.

Today, the Crushing B2B team teaches other business owners and sales teams on how to increase sales from LinkedIn and other digital marketing channels. The Crushing B2B team teaches sales reps on how to engage buyers in a personal way that provides value and offers a clear call-to-action. Using the Crushing B2B methods will help your Selling with LinkedIn. It will also help with selling through search engines and other major social media platforms.

Check out the Fast Track Group Coaching System for smaller businesses with annual sales of $500,000 – $2,500,000.

Corporate sales training

We provide individual and corporate sales training to enable sales teams to create more conversations with buyers through social media marketing. Our 14-Step Crushing B2B Digital Strategy System helps streamline the social media marketing process. The corporate sales training we offer will also help your sales and marketing teams work better together. Our process requires and helps the sales and marketing teams to be on the same page.  We teach the skills your team needs to engage buyers, grow your network, build your brand, and create lead generation funnels.

Our LinkedIn Profile Makeovers will help you appeal more to buyers and provide a clear call-to-action for those in need of your product or service. We also create LinkedIn profiles with the search engine in mind to help you become even more visible. The Crushing B2B approach works equally well for both small and large businesses alike.

Our corporate sales training and marketing makeovers include:

• LinkedIn Profile Makeovers – Our LinkedIn marketing experts will transform your profile into a marketing tool that generates leads. Profiles are written with both the search engines and buyers in mind to create maximum lead generation. We provide LinkedIn Profile Makeover services for individuals and teams.
• Website Review – Our digital marketing team will review your website to ensure it’s ready to generate leads for your business. We have social media marketing and SEO experts on staff ready to optimize your digital media for success.
• Content – We collaborate with your internal marketing teams to create content that provides values and builds your brand. Our team can help with content creation for social media or your website.
• Digital Sales Training & Success Coaching – Our digital marketing and sales coaching teams provide on-going support. We are here to help you with questions and situations as they arise.

• Selling with LinkedIn – We teach sales professionals how to find, engage and connect with qualified buyers on LinkedIn. Our team also teaches how to build social media fans that help grow your brand. Our Crushing B2B network is very strong on LinkedIn so the help we provide with engagement is off the charts.
• Selling with Video – Selling with video is also more important than ever with the modern buyer. We teach sales and marketing teams on how to create videos that create a positive reaction and generate leads.