Social media marketing for businesses is a powerful way to reach prospects of all ages and sizes. For B2B sellers, social media marketing is vastly underused and misunderstood. Your business avatars are using social media. They’re also using major search engines like Google, Yahoo, Bing, and Pinterest too. You should be doing what you can to get your services and products in front of them.
Great marketing on social media can bring remarkable success to your business. Social media is perhaps the best way to introduce your brand in a way that builds positive word of mouth for your business. Social media marketing can also tie into your search engine marketing as well. The better you do with social media marketing for your business the better your business will do in the search engines too. It’s no secret that social media shares produce positive signs to your customers. However, most business owners aren’t aware of how much social media shares play into search engine rankings. Therefore, it makes sense for us to explain how it all works together. It also makes sense to explain how we can help you with all of it as part of our Crushing B2B digital strategies.
Social Media Marketing 101: What Is Social Media Marketing?
Social media marketing, or SMM, is a form of marketing that involves creating and sharing content on social media networks. This type of marketing includes activities like posting text, images, and videos. It also includes sharing other content like articles and blogs. The biggest part of SMM that most people fail with though is driving engagement. Most people like to go to social media networks for entertainment and to talk about themselves or their interest. Which is why businesses need to find a way to entertain and interact with people outside of simply marketing to them directly. Our team of digital marketing professionals excels at SMM just as much as we do search engine marketing (SEM). We began defining the 14 Step Crushing B2B Digital Strategy System, so we can help business owners put it all together in a way that makes sense. Our implementors and training team will help you develop a solid marketing plan specifically to fit your business avatars.
Successful Social Media Marketing: Starts With A Plan & DMAICDMAIC is an acronym for Define, Measure, Analyze, Improve, and Control.
Define your goals firstBefore you do any SMM or SEM, consider and define your business’s goals. Starting to market on social media or in the search engines without a plan is like hiking an unknown jungle without a guide. You’ll have fun at first, but you’ll most likely get lost and perhaps eat alive.
Here are some questions to ask when defining your social media marketing goals:
- What are you hoping to achieve through social media marketing?
- Who is your business avatar and what social media platform are they spending their time on?
- How does your business avatar use social media?
- What is the main message you want to send to your business avatars?
There are a lot of questions beyond these you should ask yourself before you begin your marketing efforts. Our Crushing B2B implementors will help you answer those questions.
Keep in mind that your business type should inform and drive your SMM strategy.
(paste successful-lots of views- Instagram post or YouTube Video here)
Example of a b2b company using social media marketing on Instagram
For example, an e-commerce or travel business can get a lot of value from Instagram or Pinterest. These types of businesses do well on these platforms’ products and services due to their being highly visual in nature.
A business-to-business or marketing company usually finds more success on Twitter or LinkedIn. All of these platforms help with SEM if you’re doing things right. Our team will help you maximize your ROI no matter what type of business you have. They’ll also help you convert your SMM into SEM success.
How Social Media Marketing Can Help You Make SalesThere are a lot of ways to measure the success of your social media marketing. Measuring the results, you’re getting from SEM is vital to long-term success. If you’re doing your social media marketing right the results will come much faster than the best SEM. SEO takes a long time to show results, but good SMM can show gains with meeting goals by:
- Increasing website traffic
- Producing sales leads
- Building conversions
- Raising brand awareness
- Creating a positive brand association
- Identifying new business avatars
- Improving communication and existing satisfaction
- Helping feed SEM results by indexing your links and producing more searches about your business
We will help you ANALYZE the data your SMM producesOur team, being strong followers of the DMAIC process, has a lot of experience analyzing data from SMM. They’ll also be able to help you gauge your results and adjust the digital marketing strategy on an on-going basis. We will analyze and evaluate your social media efforts, the website traffic and specific goals using analytics tools. Some of our favorite monitoring tools include: Google Trends TwitterFall HootSuite SEMRUSH Our team will do all sorts of work to get a firm understanding of how your SMM efforts can improve. We will also make sure that your team knows what to do to help with the effort in-house.
Best Social Media Marketing TipsSo you want to start social media marketing? Here are a few tips to help get going on the right foot:
- Social Media Content Planning — The first place to start with SMM is planning because you never want to do anything in business on a whim. Successful SMM requires that you have a good plan. We suggest that you start by taking a look at what your competitors are doing. This should give you an idea of what’s working and not working so well for them. You’ll also want to do some keyword research to get an idea of what you’re business avatars are searching for.
- Great Social Content — Content reigns supreme in online marketing. Therefore, you should always strive to post content that regularly offers value to people especially your business avatars. There should be a good mix of business and pleasure no matter what products or services that you offer. Think of how brands like Wendy’s are using social media to grow their share of their market space.
- Create A Strong Brand Identity — You should tailor your SMM to fit the platforms that you’re using. However, you should also be as consistent as possible with content, so you build a strong brand identity that people like and trust. Building trust on social media with your business avatars is so important for making money.
Bonus SMM Tips You Should Know
- Social Media for SEO — SMM is perfect for sharing your website and blog content with your followers and friends. Social media shares are also great for improving your DA. Most business owners do not realize how much good SMM can help your SEO efforts.
- Curate Relevant or Entertaining Content — It’s also smart to curate relevant content. Every time you share internet content of any kind, you’re telling your audience a little about your business or personal brand. Sharing good content can make you look smart, seem fun, or build trust. You can also find good content a lot easier than creating it on your own. Mix it up.
- Track Competitors — We have been able to turn around a lot of struggling businesses for our clients by simply seeing where their competition is succeeding. Sometimes it’s best to not try to reinvent the wheel. For example, if your competition is killing it on Twitter and you’re not even on Twitter, then you should probably get on Twitter. You can also see what hashtags and content are working for them by watching their engagement. If you see what they’re doing and how they’re doing it, then you just have to do it better.
- Measure Success with Analytics — Google Analytics can help you track your SMM success due to the way it shows you how visitors get to your site. You can also attach tracking tags to each SMM campaign. This will help you know what’s working and what’s not working. You should also use what each platform offers for tracking.
- Social Media Public Relations — There are times when your employees or upset customers and your competition will do things that hurt your business. This is why some business owners fear social media. However good old fashioned PR fixes a lot.