Social Media Marketing For Businesses

Social media marketing for businesses is a powerful way to reach prospects of all ages and sizes. For B2B sellers, social media marketing is vastly underused and misunderstood. Your business avatars are using social media. They’re also using major search engines like Google, Yahoo, Bing, and Pinterest too. You should be doing what you can to get your services and products in front of them.
Great marketing on social media can bring remarkable success to your business. Social media is perhaps the best way to introduce your brand in a way that builds positive word of mouth for your business. Social media marketing can also tie into your search engine marketing as well. The better you do with social media marketing for your business the better your business will do in the search engines too. It’s no secret that social media shares produce positive signs to your customers. However, most business owners aren’t aware of how much social media shares play into search engine rankings. Therefore, it makes sense for us to explain how it all works together. It also makes sense to explain how we can help you with all of it as part of our Crushing B2B digital strategies.
social media marketing

Social Media Marketing 101: What Is Social Media Marketing?

Social media marketing, or SMM, is a form of marketing that involves creating and sharing content on social media networks. This type of marketing includes activities like posting text, images, and videos. It also includes sharing other content like articles and blogs. The biggest part of SMM that most people fail with though is driving engagement. Most people like to go to social media networks for entertainment and to talk about themselves or their interest. Which is why businesses need to find a way to entertain and interact with people outside of simply marketing to them directly. Our team of digital marketing professionals excels at SMM just as much as we do search engine marketing (SEM).  We began defining the 14 Step Crushing B2B Digital Strategy System, so we can help business owners put it all together in a way that makes sense. Our implementors and training team will help you develop a solid marketing plan specifically to fit your business avatars.

Successful Social Media Marketing: Starts With A Plan & DMAIC

DMAIC is an acronym for Define, Measure, Analyze, Improve, and Control.

Define your goals first

Before you do any SMM or SEM, consider and define your business’s goals. Starting to market on social media or in the search engines without a plan is like hiking an unknown jungle without a guide. You’ll have fun at first, but you’ll most likely get lost and perhaps eat alive.
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Here are some questions to ask when defining your social media marketing goals:

  • What are you hoping to achieve through social media marketing?
  • Who is your business avatar and what social media platform are they spending their time on?
  • How does your business avatar use social media?
  • What is the main message you want to send to your business avatars?
There are a lot of questions beyond these you should ask yourself before you begin your marketing efforts. Our Crushing B2B implementors will help you answer those questions.
Keep in mind that your business type should inform and drive your SMM strategy.
(paste successful-lots of views- Instagram post or YouTube Video here)
Example of a b2b company using social media marketing on Instagram
For example, an e-commerce or travel business can get a lot of value from Instagram or Pinterest. These types of businesses do well on these platforms’ products and services due to their being highly visual in nature.
A business-to-business or marketing company usually finds more success on Twitter or LinkedIn. All of these platforms help with SEM if you’re doing things right. Our team will help you maximize your ROI no matter what type of business you have. They’ll also help you convert your SMM into SEM success.

How Social Media Marketing Can Help You Make Sales

There are a lot of ways to measure the success of your social media marketing. Measuring the results, you’re getting from SEM is vital to long-term success. If you’re doing your social media marketing right the results will come much faster than the best SEM. SEO takes a long time to show results, but good SMM can show gains with meeting goals by:
  • Increasing website traffic
  • Producing sales leads
  • Building conversions
  • Raising brand awareness
  • Creating a positive brand association
  • Identifying new business avatars
  • Improving communication and existing satisfaction
  • Helping feed SEM results by indexing your links and producing more searches about your business
The bigger and more engaged your audience is on social media the better. The better you do with SMM the easier you will find it to reach all of your marketing goals.
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social media marketing

We will help you ANALYZE the data your SMM produces

Our team, being strong followers of the DMAIC process, has a lot of experience analyzing data from SMM. They’ll also be able to help you gauge your results and adjust the digital marketing strategy on an on-going basis. We will analyze and evaluate your social media efforts, the website traffic and specific goals using analytics tools. Some of our favorite monitoring tools include: Google Trends TwitterFall HootSuite SEMRUSH Our team will do all sorts of work to get a firm understanding of how your SMM efforts can improve. We will also make sure that your team knows what to do to help with the effort in-house.

Best Social Media Marketing Tips

So you want to start social media marketing? Here are a few tips to help get going on the right foot:
  • Social Media Content Planning — The first place to start with SMM is planning because you never want to do anything in business on a whim. Successful SMM requires that you have a good plan. We suggest that you start by taking a look at what your competitors are doing. This should give you an idea of what’s working and not working so well for them. You’ll also want to do some keyword research to get an idea of what you’re business avatars are searching for.
  • Great Social Content — Content reigns supreme in online marketing. Therefore, you should always strive to post content that regularly offers value to people especially your business avatars. There should be a good mix of business and pleasure no matter what products or services that you offer. Think of how brands like Wendy’s are using social media to grow their share of their market space.
  • Create A Strong Brand Identity — You should tailor your SMM to fit the platforms that you’re using. However, you should also be as consistent as possible with content, so you build a strong brand identity that people like and trust. Building trust on social media with your business avatars is so important for making money.

Bonus SMM Tips You Should Know

  • Social Media for SEO — SMM is perfect for sharing your website and blog content with your followers and friends. Social media shares are also great for improving your DA. Most business owners do not realize how much good SMM can help your SEO efforts.
  • Curate Relevant or Entertaining Content — It’s also smart to curate relevant content. Every time you share internet content of any kind, you’re telling your audience a little about your business or personal brand. Sharing good content can make you look smart, seem fun, or build trust. You can also find good content a lot easier than creating it on your own. Mix it up.
  • Track Competitors — We have been able to turn around a lot of struggling businesses for our clients by simply seeing where their competition is succeeding. Sometimes it’s best to not try to reinvent the wheel. For example, if your competition is killing it on Twitter and you’re not even on Twitter, then you should probably get on Twitter. You can also see what hashtags and content are working for them by watching their engagement.  If you see what they’re doing and how they’re doing it, then you just have to do it better.
  • Measure Success with Analytics — Google Analytics can help you track your SMM success due to the way it shows you how visitors get to your site. You can also attach tracking tags to each SMM campaign. This will help you know what’s working and what’s not working.  You should also use what each platform offers for tracking.
  • Social Media Public Relations — There are times when your employees or upset customers and your competition will do things that hurt your business. This is why some business owners fear social media. However good old fashioned PR fixes a lot.

How to Choose the Best Social Media Platforms for Marketing

Here’s a brief overview of how to use SMM according to each platform’s unique user base and environment. Different social media marketing sites require different approaches to succeed. Therefore, it makes sense to adjust your strategy to fit each social media platform.
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Using Facebook for Social Media Marketing

Facebook’s casual, friendly environment requires an active SMM strategy. Start by creating a Facebook business page and including all the info you can about your company.  Know that Facebook is a very visual platform so make sure you’re using good images and colors. Facebook is all about fun because people on there to relax and chat with friends. Facebook also has a small organic reach due to its pay-to-play approach.  The more entertaining your content the better it will do. You should plan on having a cost-effective ad strategy if you want to succeed on Facebook with most products and services. The more success you have with their paid ads the better you will do organically over time as you build fans.
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Using Pinterest for Social Media Marketing

Pinterest is one of the fastest growing social media marketing trends and the world’s second largest search engine. Pinterest’s image-centered platform is ideal for retail, but anyone can use it to drive traffic. You can also use Pinterest and IFTTT to team up for sharing on different social media networks.
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Using Twitter for Social Media Marketing

Twitter is the social media platform that most people don’t seem to understand. It’s also one of the best ones for SMM. There are many reasons you see Twitter handles on all the major sporting events, newscast, and everywhere else on TV. Twitter works. If you learn how to mix your tweets about specials, discounts, and other business with content with fun, then you’re going to be successful with Twitter. Twitter is a great way to nurture relationships with your followers and customers if you’re good at responding. This social media platform revolves around dialog with followers. It can also add a lot of SEO value to your website and YouTube videos too!
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Using LinkedIn for Social Media Marketing

LinkedIn is the most professional social media network.  The LinkedIn groups are a great way to network within your industry and with your business avatars. It’s also a great platform for posting jobs and general employee networking. If you sell B2B products or services, then you really need to be on LinkedIn. LinkedIn also allows your customers and professional network to give you and your business recommendations.  Recommendations can make you appear more credible for new customers. There are also over 630 million people on LinkedIn with 2 new people joining every second. That is insane.
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Using YouTube for Social Media Marketing

YouTube is the number one place for creating and sharing video content. It can also be an incredibly powerful SMM and SEO tool. Most people create videos in the hopes of going viral. However, anyone that has been trying knows how hard that can be. There are plenty of really amazing videos that no one will ever see. Focus on creating useful, instructive “How-to” videos and you’re going to get results if you do the basics correctly. YouTube videos with the right content, title, and descriptions can do very well on Google.

Improve your SMM as you go

The best thing about SMM is the internet, for the most part, has a short memory so you can always improve. No one will remember how bad you did when you start doing better. You can improve every bit of your SMM as you learn and grow.

Control Your Social Media Content

One of the best things about social media is the ability everyone has to control what sticks around. You can always delete social media posts and clean up your timeline. You can also highlight the positive things you’re doing.

Summing up SMM

No matter what you’re doing on social media there is always room to improve. Our SMM team knows all about it because we have been in the industry for a long time. We’ve also made most of the mistakes that people can make on social media. The 14 Step Crushing B2B Digital Strategy System is the fruit from a lot of labor, trial, and error. We have spent a lot of time and money figuring all the different social media platforms and the best ways to build a brand on them. Please feel free to schedule a consultation anytime.