Was your 2020 totally Funked-UP? 80% of people would say yes. Well, here’s another question – what the heck are you going to do about it? Are you just going to sit around and let the world keep crumbling around you, or are you going to choose to make a change? I’m telling you, this […]
Category Archives: Social Selling
With over 722 million users worldwide, there is no doubt that LinkedIn is one of the fastest-growing professional networking platforms. Back in 2005 – two years after LinkedIn was created –LinkedIn introduced services that allowed companies to post job listings and search the network for prospective employees. This is the reason why most people join LinkedIn […]
Backlinks are crucial if you would like to rank in Google search results. If you are wondering how Google search functions work and how you could arrive on its results page, you have to learn about backlinks. What is a Backlink? A backlink is a connection from one website to another. Some people use phrases such as […]
Ask any business leader… “What is disruption?” You’re very likely to receive unique answers. Oxford Dictionary describes distruption as a “disturbance or problems which interrupt an event, activity, or process.” However, disruption can mean different ideas for different industries. In this article, I will talk about the disruption that is affecting B2B marketing. It’s none […]
It frustrates me that a lot of B2B executives, sales reps, and business owners are not maximizing LinkedIn for bringing in more leads down their pipeline. This is probably because they simply don’t know how to do it! Still, on the other side of the LinkedIn universe, some businesses are utilizing social selling strategies and do very well on the B2B platform. They are converting […]
B2B social selling is a relatively new term in the sales and marketing landscape. Several companies are already adopting this new tactic, however, not all end up successful. One thing that hinders a company’s success to implementing a social selling strategy is due to the misunderstanding–or lack thereof–of what B2B social selling really is. B2B […]
It’s more important than ever to understand the steps to take in order to achieve social selling success on LinkedIn. There are over 660 million users on LinkedIn so it’s the largest professional networking site in the world. This means it’s also the best place to reach your target customer if you’re providing B2B products or […]