Author Archives: Craig Wasilchak

How to optimize LinkedIn profile

LinkedIn Profile Optimization: Does Your LinkedIn Profile Have the Blue Banner of Death?

With over 706 million users worldwide, there is no doubt that LinkedIn is one of the fastest-growing professional networking platforms.   Back in 2005 – two years after LinkedIn was created –LinkedIn introduced services that allowed companies to post job listings and search the network for prospective employees. This is the reason why most people join LinkedIn […]

How to Use Backlinks LinkedIn Training

The Importance of Backlinks: What Are They & Why Are They Important for Your Website?

Backlinks are crucial if you would like to rank in Google search results. If you are wondering how Google search functions work and how you could arrive on its results page, you have to learn about backlinks.  What is a Backlink?  A backlink is a connection from one website to another. Some people use phrases such as […]

LinkedIn Connection

LinkedIn Connections: 8 Reasons to Connect with People You Don’t Know on LinkedIn

Do you receive unexpected LinkedIn connection requests from time to time? Possibly from people who you haven’t even met yet but are inviting you to connect.  Most people on LinkedIn are very private. They don’t accept connection requests from people they do not personally know. If you’re one of these people, I’m telling you – […]

Business communication rules

Take Note of the 5 Phrases that Will Kill Your Business

No matter how much technology improves over the years, your mindset will always be your most powerful business tool. Successful business owners are people that do not give up easily. They rely on their mindset to push through the tough times and overcome hurdles. Yes, you can have all the world’s resources – the best […]

Disruption by LinkedIn Marketing

How LinkedIn Is Disrupting B2B Marketing

Ask any business leader… “What is disruption?” You’re very likely to receive unique answers. Oxford Dictionary describes distruption as a “disturbance or problems which interrupt an event, activity, or process.” However, disruption can mean different ideas for different industries. In this article, I will talk about the disruption that is affecting B2B marketing. It’s none […]

How to set goals and achieve them (1)

7 Golden Rules for Goal Setting and Seeing Them Through

Are you one of the many people who set goals but fail to see them through? At some point in your entrepreneurship or executive journey, you’ve created a list of goals. Every entrepreneur, business owner, executive or team member has a goals list – whether they are short-term or long-term goals written or in their heads. However, only […]

How to motivate your sales team?

How to Motivate Your Sales Team for Great Performance All Year-Round

As a business owner, C-level executive, or sales manager, it is your responsibility to keep your sales team moving in the right direction. There are times that your sales team would be affected by mood, and opportunities can be harder to come by. Consequently, it will result in a slump in sales productivity.  As a […]

salespeople talking about how to become a successful social seller on LinkedIn

Top 6 Successful LinkedIn Activities B2B Companies & Social Sellers Do on the LinkedIn B2B Platform to Generate Sales

It frustrates me that a lot of B2B executives, sales reps, and business owners are not maximizing LinkedIn for bringing in more leads down their pipeline. This is probably because they simply don’t know how to do it!  Still, on the other side of the LinkedIn universe, some businesses are utilizing social selling strategies and do very well on the B2B platform. They are converting […]

girl confused about social selling and social media marketing

Is B2B Social Selling the Same as Social Media Marketing? A Quick Guide to Knowing the Difference Between the Two Strategies

B2B social selling is a relatively new term in the sales and marketing landscape. Several companies are already adopting this new tactic, however, not all end up successful. One thing that hinders a company’s success to implementing a social selling strategy is due to the misunderstanding–or lack thereof–of what B2B social selling really is. B2B […]

How to Use the Six Sigma Approach To Improve Sales

Are you looking to improve sales for your business? There are a ton of sales training companies offering solutions and coaching programs. It doesn’t matter what you sell because there is offering a special sales training program just for that product or service. There are probably many different sales training programs for any product or […]