Category Archives: Social Selling

Disruption by LinkedIn Marketing

How LinkedIn Is Disrupting B2B Marketing

Ask any business leader… “What is disruption?” You’re very likely to receive unique answers. Oxford Dictionary describes distruption as a “disturbance or problems which interrupt an event, activity, or process.” However, disruption can mean different ideas for different industries. In this article, I will talk about the disruption that is affecting B2B marketing. It’s none […]

salespeople talking about how to become a successful social seller on LinkedIn

Top 6 Successful LinkedIn Activities B2B Companies & Social Sellers Do on the LinkedIn B2B Platform to Generate Sales

It frustrates me that a lot of B2B executives, sales reps, and business owners are not maximizing LinkedIn for bringing in more leads down their pipeline. This is probably because they simply don’t know how to do it!  Still, on the other side of the LinkedIn universe, some businesses are utilizing social selling strategies and do very well on the B2B platform. They are converting […]

girl confused about social selling and social media marketing

Is B2B Social Selling the Same as Social Media Marketing? A Quick Guide to Knowing the Difference Between the Two Strategies

B2B social selling is a relatively new term in the sales and marketing landscape. Several companies are already adopting this new tactic, however, not all end up successful. One thing that hinders a company’s success to implementing a social selling strategy is due to the misunderstanding–or lack thereof–of what B2B social selling really is. B2B […]

LinkedIn social selling success tips

Top 10 Social Selling Success Tips for LinkedIn

It’s more important than ever to understand the steps to take in order to achieve social selling success on LinkedIn. There are over 660 million users on LinkedIn so it’s the largest professional networking site in the world. This means it’s also the best place to reach your target customer if you’re providing B2B products or […]