It frustrates me that a lot of B2B executives, sales reps, and business owners are not maximizing LinkedIn for bringing in more leads down their pipeline. This is probably because they simply don’t know how to do it! Still, on the other side of the LinkedIn universe, some businesses are utilizing social selling strategies and do very well on the B2B platform. They are converting […]
Tag Archives: social selling
06
Jul
Jul
B2B social selling is a relatively new term in the sales and marketing landscape. Several companies are already adopting this new tactic, however, not all end up successful. One thing that hinders a company’s success to implementing a social selling strategy is due to the misunderstanding–or lack thereof–of what B2B social selling really is. B2B […]